WebPT (the incumbent) has had massive stability/outage issues in 2024-2025, with users unable to document for 6+ hours. The main alternative, Jane App, is loved for UX but criticized for clunky/expensive insurance billing (requires 3rd party Claim.MD or manual Office Ally uploads). Opportunity: A modern PT EMR that copies Jane's UX but includes NATIVE, automated insurance clearinghouse functionality to kill the 'double price' friction.